Public Relations Contigenct Th :: essays research papers

" hazard Theory of Accommodation and Advocacy" Contingency theory of accommodation/ advocacy is a more realistic depiction of humanity notification strategies or models based on a continuum. The mishap theory represents the organizations attainable spatial relation on a wider range of publics than an individual one fostering austere and exclusive categorization mostly found in a contain set communion models. Basically what the theory is getting at is possibility the spectrum of the public to come to a more rounded synopsis of the liberate or product. Amanda Cancel, Michael Mitrook, and Glen Cameron conceptualized the theory to offer a better understanding how the public relations field manages conflict and reaches out to the public in impertinent communication. A study was done by 18 practitioners to see if the contingency theory made any sense to them. The theory itself offers 86 possible factors in the continuum at any assumption time to any given public. This allows the continuum offered to depict how an organizations military posture toward one given public and not the sequel of the interaction with that public. The theory focuses then on what decisions led the organization to their place in concern with greater or lesser accommodation to that public. one(a) of the many factors suggests that more accommodation or more advocacy pass on be effective in gaining departmental and organizational objectives in the unforesightful and long term. The contingency theory further goes on to say that an conjunctive stance, questionably a part of a two-way cruciform communication may not be completely ethical, in fact it could be contrary and unethical to morally repugnant publics, for those who hold some positions to be morally absolute. A position of a moral magnitude holds more so than that of any belief in the dialogic process. This also bring into receive ethical charges of paternalism and the convictions of an organization that advocacy is morally superior to two& adenine8211way symmetrical communication. Communication processes such as dialogue, compromise, collaboration and cooperation have-to doe with agreement, but engaging in these degrees are not always on the highest moral position. In certain cases taking a moral stance means putting the ethical principle above two-way symmetrical communication. The contingency theory attempts to structure a better understanding to kinetics of accommodation and advocacy while institute the ethical aspects of accommodation to the dexterity in public relations. This is one sample method that was used in the study of contingency. The sample test consisted of eighteen different public relation managers, ranging from middle to upper class.