Questions Essay Example | Topics and Well Written Essays - 500 words - 27

Questions - Essay Example2. Notice our lecture begins the SWOT abbreviation in Chapter 3 with the external environment an environmental scan of the opportunities and threats. The internal analysis begins in the next lecture Chapter 4. Why is that? Why do you begin your SWOT analysis externally, non internally?The external analysis is more primal than the internal analysis for a number of reasons. The external environment analysis back aways into account non-controllable factors that affect the company but which the company cannot control. If the company does not take them into consideration, they could affect the very operations of the company. An internal analysis, on the other hand, only seeks to address issues within the company- meaning that these are concerns that the company is in a blot to control.3. As a corporate strategic planningresource, is it better to have assets or competencies. Give an example a different one than your classmatesexamples. And, do not say both or it depends. Pick one and explain it.Strategic assets are basically a corporations own resources. Core competencies, on the other hand, refer to a companys best capabilities. In essence, strategic assets are worthless until they are converted into harvest-times that can be employ by the companys customers. Competencies are quite important as they can be used by businesses to leverage their strategic resources and generate a unique advantage over business rivals (Rumelt, 2011). Competencies are the more valuable choice.4. Give an example of a product-market and why it fits the criteria for a product-market. Each student must give a differentexample OR disagree with another students example explaining why the disagreement. One input per student, please.A product market refers to the distinct society demographic to which a business targets its newly created products. For instance, a new range of age defying